One Idea For Good is a large social responsibility project with the contribution of important people from the business world who work pro-bono to offer us a reflection on the future for companies and consumers. A real community to redefine solidarity and competitive advantage with the idea of shared value. How? In a very simple way: by offering excellent ideas and training and donating 100% of the proceeds to UNICEF.

The project is the brainchild of Mirco Pasqualini, Giuseppe Stigliano and Luca Vergano. There were 10 leading experts from the business world who provided inspiration for new solutions to the challenges of social responsibility, to provide answers to new priorities and rebuild the economy and human relationships, or perhaps, to reinvent them.

100% of the proceeds - donated to Unicef Italy - were put to work to fund the fight against the effects of the Covid-19 pandemic in Italy and around the world, both in terms of health and education. Unicef was therefore able to provide a kit including school materials and information, water purification tablets, soap and a radio with a solar battery for the children who were distance learning.